Apress Half Price eBook Deal

I have just found out about a very appealing deal from Apress, where you can get 50% off every eBook.  This offer from Apress is in honor of the South by SouthWest Conference which is taking place this week.  Details about the deal can be found here:

http://www.apress.com/events/sxsw/sxsw_031212.html

And is open until the 19th March 2012.  I have already taken advantage of this deal.